This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Free Delivery Over €75 More info

Privacy policy

Alfie Hale Sports Privacy Policy

At Alfie Hale Sports, our customers' privacy is a top priority. We appreciate that you put your trust in us when you provide us with your information, and we do not take this lightly. We regularly audit our procedures to ensure that your data is kept secure and accessible and used only for agreed-upon purposes.

We have written our Privacy Policy in plain English and easy to understand language.

Please do not hesitate to contact us if you have still have questions once reading the policy.


Who Controls Your Personal Data?

Alfie Hale Sports is the company that is responsible for your information under this Privacy Policy (the "data controller"). We are located at:

Alfie Hale Sports

38 Patrick Street


X91 CC79


What Personal Data Do We Collect?

The type of data we collect about you includes:

  • Identity Data including your first name, last name, username, address
  • Contact Data including your billing address, delivery address, email address and telephone numbers.
  • Financial Data, including payment card details. This is collected by 3rd party payment gateway. Alfie Hale Sports does not receive or store any financial data.
  • Transactional Data including details about payments for products or services you have purchased from us
  • Technical Data including IP address, your login data, browser type, operating system and platform, as well as your journey through our digital platform (such as the links you click on and the searches you make), which videos you have watched, what content you like and share, and information collected in any forms you complete. We may also analyse which marketing activity led to your taking specific action on our digital platforms.
  • Profile Data includes your login and password, purchases or orders made by you.
  • Usage Data including information about how you use our website, products, and services.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature.


How Is Your Personal Data Is Collected?

Direct Interactions

  • You may give us your data by filling in forms, using our website, ordering products, or corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
  • Sign up or order from our website
  • Enter a competition or promotion
  • Sign up to our mailing list
  • Complete a survey / give us some feedback
  • Accepting our cookie policy


How we Store/Process Your Data

We use a number of 3rd party systems to help us provide you with the best possible service. We refer to these as our Data Processors. In addition, we have rigid procedures in place to vet any third party supplier.

If you sign-up or opt-in to receive emails from Alfie Hale Sports, data will be shared with our CRM provider Klaviyo. You have complete control over what emails you receive from us and can unsubscribe at any stage by clicking the Unsubscribe link contained on every email.

Klaviyo has a robust Privacy Policy in place, which you can read here: Klaviyo Privacy Policy.

You can unsubscribe at any stage by clicking the Unsubscribe link contained on every email.

The Klaviyo mobile message service (the "Service") is operated by Alfie Hale Limited. Your use of the service constitutes your agreement to these terms and conditions ("Mobile Terms"). We may modify or cancel the service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time, and your continued use of the service following the effective date of any such changes shall constitute your acceptance of such changes.

We do not charge for the service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message and data rates may apply. Text messages may be sent using an automatic telephone dialling system or other technology. Your consent to receive autodialed marketing text messages is not required as a condition of purchasing any goods or services. If you have opted in, the service provides [updates, alerts, and information (e.g., order updates, account alerts, etc.)][promotions, specials, and other marketing offers (e.g., cart reminders)] from Alfie Hale Ltd. via text messages through your wireless provider to the mobile number you provided. Message frequency varies. [[If sending in the US or Canada] Text the single keyword command STOP to [insert your sending number][If sending using an alphanumeric sender ID in the UK] Click the unsubscribe link in any text message to cancel at any time. to cancel at any time.] You'll receive a one-time opt-out confirmation text message. If you have subscribed to other Alfie Hale Ltd. mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt-out separately from those programs by following the instructions provided in their respective mobile terms. For Service support or assistance, email Alfie Hale Sports at

We may change any shortcode or telephone number we use to operate the service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a shortcode or telephone number we have changed may not be received, and we will not be responsible for honouring requests made in such messages.

The wireless carriers supported by the service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. You agree to maintain accurate, complete, and up-to-date information with us related to your receipt of messages. To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the service, any errors in such information, and/or any action you may or may not take in reliance on the information or service.


When you purchase a product or gift voucher online, we will ask for your name, email, phone number, and postal address. This data is securely stored by our E-Commerce partner, Shopify. Shopify Privacy Policy can be viewed here.

For online transactions, All credit/debit card details are processed securely by Shop Pay (formerly Shopify Pay), Google Pay, PayPal or Apple Pay, depending on your selection. Alfie Hale Sports does not receive or store any online card details.

All our fulfilment is handled ourselves, Alfie Hale Sports, from our base in Waterford, Ireland.

Klaviyo, Shopify, Shop Pay (formerly Shopify Pay), Google Pay, PayPal, Apple Pay & act as data processors on behalf of Alfie Hale Sports.

We have worked with them to ensure they adhere to our privacy principles and GDPR and have implemented appropriate technological measures to secure data.


Collection and Use of Personal Information

The information that you provide on the Alfie Hale Sports website will be used only for its stated purpose. By sending us an email message, you may be sending us personal information such as your name, address, and email address.

We may store your name, address, and email address in order to respond to your request or otherwise resolve the subject matter of the email.

Alfie Hale Sports will make no attempt to identify individual visitors or to associate technical details with any individual. It is our policy never to disclose such technical information in respect of individual website visitors to any third party unless obliged to disclose such information by the rule of law.



This website uses "cookie" technology. A cookie is a small piece of data or a small text file stored by the browser on your computer at the request of our server. We may use cookies to deliver content specific to your interests and to save your personal preferences, so you do not have to re-enter them each time you connect to our website – our cookies are not available to other websites.

In particular, cookies enable us:

  • to measure visitor traffic to our website and their usage patterns
  • to store information about your preferences, and so allow us to customise our website according to your individual interests.
  • to speed up your searches
  • to recognise you when you return to our website


Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

Disabling Cookies

You are always free to decline such cookies if your browser permits or to ask your browser to indicate when a cookie is being sent. You can also delete cookie files from your computer at your discretion.


Targeted Advertising

We may also use third-party platforms, including platforms operated by social networks, such as Google, Facebook, and Instagram, to show you interest-based ads. We may convert your email address, telephone number or other information into a unique value that can be matched by those third parties with a user on their platform or with other data they may have collected from you.

This matching allows interest-based ads to be delivered on those platforms. To opt-out of these ads, you must change your preferences by clicking on the cookie control tool above and unselecting the "targeting" setting. These platforms may have their own privacy notices or policies, which we strongly suggest you review.

FacebookOpt-out of Facebook remarketing here

GoogleOpt-out of Google remarketing here

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"), to gather statistics on our website. The statistics we gather help us to provide a better web service for the visitors. For more information on Google Analytics, please visit Google's website.

Google Analytics uses cookies to define user sessions, as well as to provide a number of key features in the Google Analytics reports. This means that the cookies are linked to our website domain(s), and we will only use that cookie data for statistical analysis related to your browsing behaviour on our websites.

If you choose, you can opt-out by turning off cookies in the preferences settings in your browser. You can opt-out from being tracked by Google Analytics by downloading and installing Google Analytics Opt-out Browser Add-on for your current web browser: Google Analytics Opt-out Browser Add-on.

We may implement certain Google Analytics Advertising Features (including Remarketing with Google Analytics; Google Display Network Impression Reporting or Google Analytics Demographics and Interest Reporting). You can opt-out of the Google Analytics Advertising Features through Google Ad settings or by visiting


What Are Your Rights?

In line with GDPR and the Data Protection Act 2018, you have the right to:

To have your information updated or corrected

To restrict the processing of your information

To object to direct marketing

To have your information deleted from our records

Make a Subject Access Request

Right to rectification: You have the right to request rectification of your personal data if it is incorrect, including the right to have incomplete personal data completed.

If you have an account on our website, you can update your details by logging in to it.

Right to Access: You have the right to request information about the personal data we hold about you at any time.

Right to Portability: Whenever Alfie Hale Sports processes your personal data by automated means based on your consent or based on an agreement, you have the right to get a copy of your data in a structured, commonly used and machine-readable format transferred to you or to another party. This only includes the personal data you have submitted to us.

Right to Erasure: You have the right to erase any personal data processed by Alfie Hale Sports at any time, except for the following situations:

you are suspected of misuse of, or have misused our services within the past four years;

where the information is needed in exercise or defence of legal claims;

where the information is required to comply with any legal obligations; and

any other applicable exemption under Article 17(3) of General Data Protection Regulation (GDPR) (EU) 2016/679

Right to Object: You have the right to object to the processing of your personal data that is based on Alfie Hale Sports legitimate interests. Alfie Hale Sports will not continue to process your personal data unless we can demonstrate a legitimate basis for the process which overrides your interests and rights or due to legal claims.


How Can You Exercise Your Rights?

We take data protection very seriously and have dedicated a member of the Alfie Hale Sports team to handle your requests regarding your rights stated above.

Exercising your rights is free of charge. We can, however, refuse or charge for any requests that are deemed excessive, repetitive and/or unreasonable.

We will need to verify your identity to comply with any request(s) to exercise your rights. We will need some personal information to do so, strictly for the purposes of identity verification. We will only ever comply with requests for the excision of rights with regards to your personal data by you only. You may submit requests here.

All requests should be resolved within one month. This, however, may take longer for requests that require a more complex resolution. We will inform you of any delays that may be required, along with justification.

You have the right to complain to the DPC if you are unhappy with how we process your personal data. DPC is a body that supervises and enforces privacy laws in Ireland. Please visit their website at for more information. We do request that you contact us first with any concerns. We recommend contacting DPC if you are still unsatisfied after attempting to resolve any issues with us directly.


Security And Data Breach Procedures

We take our customers' privacy seriously. We have put a number of systems in place to protect data, including site-wide encryption.

All online transactions are handled by Shop Pay (formerly Shopify Pay), Google Pay, PayPal or Apple Pay, depending on your selection. Alfie Hale Sports does not receive or store your card details. Our commitment to you is that, should a breach occur, all affected parties will be contacted without delay.

We are happy to answer any questions you may have pertaining to our Data Protection or Privacy Policies or the use of your information.

Please email: Darryl at


No more products available for purchase

Your cart is currently empty.